ET26SWE0015 - 2026-2027 Socialization, Media, and Communications Plan

The 2026-2027 Socialization, Media, and Communications Plan Outreach Event (the “Outreach Event”) is the marketing strategy that will engage and promote the Program to emerging technology market actors such as manufacturers and distributors, research laboratories, entrepreneurs, program implementers and administrators, and technology developers. Through this Socialization, Media and Communications Plan, the CalNEXT Program Team will deliver clear and targeted communications, drive participation, create awareness of the CalNEXT Program (the “Program”), online resources, and engagement opportunities, and support technology transfer efforts. This will be achieved through activities such as developing content/blog posts/articles, updating the CalNEXT website, email communications, promoting on social media platforms, external publication outreach, as well as the promotion of workshops, webinars, and in-person conferences. This Outreach Event spans from March 19, 2026, through March 19, 2027, and encompasses all marketing and communications activities to be conducted throughout that time. The Socialization, Media, and Communications Plan Outreach Event will allow CalNEXT to continue to deliver emerging technology (“ET”) information, provide direction to market participants, deepen relationships with stakeholders, and to identify technology and outreach opportunities. Additionally, technology transfer initiatives are not a direct goal for this Outreach Event, but will be addressed in a separate outreach event.