ET25SWE0030 - Program Socialization Plan

The Program Team has established the Program Socialization, Media, and Communications Plan Outreach Event to engage manufacturers/distributors, research laboratories, entrepreneurs, and technology developers who would be interested in engaging with CalNEXT. This event will deliver clear and targeted communications, drive participation, and create awareness of the program and engagement opportunities through platforms such as the CalNEXT website, email communications, social media platforms, and promotion of workshops, webinars, and in-person conferences. This is a singular event with a distinct start and end date (April 15, 2025, through March 18, 2026), but has multiple activities associated with the event. The Program Socialization, Media, and Communications Plan Outreach Event will allow CalNEXT to continue to deliver emerging technology (ET) information, provide direction to market participants, deepen relationships with stakeholders, and to identify opportunities. Additionally, technology transfer initiatives are not a direct goal for this Socialization Outreach Event but will be addressed in a separate outreach event.