ET22SWE0013 - Outreach Event 4 - Media Campaign Plan

The Program Team has established Event 4- Media Campaign Plan to engage manufacturers/distributors, research laboratories, entrepreneurs, and technology developers who would be interested in participating with CalNEXT. This event will deliver clear and targeted communications, drive participation, and create awareness of the program and engagement opportunities through platforms such as the CalNEXT website, email communications, blog posts through the Energy Solutions website, and social media platforms. This is a singular event with a distinct start and end date (August 15, 2022 through November 30, 2022), but has multiple activities associated with the event. Event 4 will allow for CalNEXT to further deliver emerging technology policy information and direction to market participants.